Brands
Our brands complement our seat at the heart of Australia’s e-commerce.
The Mills Brands umbrella encompasses over a thousand products under eighty plus brands. Our extensive selection of merchandise, from garden tools and construction equipment to kitchen appliances, fitness equipment and toys, enable us to connect with a demographically diverse clientele, ensuring maximum customer reach.
Baumr-AG
A trusted and established brand with hundreds of thousands of machines shipped all over Australia, Baumr-AG’s Chainsaws, Lawn Mowers and Log Splitters have been sold online in Australia for over 10 years.
Jet-USA
Jet-USA is an established manufacturer of Pressure Washers, with a pronounced operation in the Australian market.
Rossi
A leading manufacturer of Welders and Battery Chargers, Rossi delivers a superior standard in welding solutions to the Australian market.
MTM
MTM is a leading brand manufacturer of Chainsaws, Pole Tools and Blowers. A specialist in the production of garden tools, MTM is a staple name throughout both commercial and domestic gardening applications.
T-Rex
T-Rex is a specialist producer of Automotive Workshop Equipment, 4WD and Motorcycle Accessories, providing functional equipment for automotive professionals.
GenPower
GenPower is a renowned state-of-the-art generator brand, designed for what Aussies want—convenient and reliable power in the outback.
Craig
Craig is renowned manufacturer of quality Outdoor Shelters, including Gazebos, Marquees and Outdoor Umbrellas suited to Australia’s harsh climate.
Proflex
Proflex is a leading manufacturer of Home Gym & Fitness Equipment, producing top-of-the-line Treadmills, Cross Trainers, Exercise Bikes, Weight Benches and Multi Weight Stations.
Euro-Chef
Euro-Chef is a domestic & commercial Kitchen Appliances manufacturer, producing high quality Air Fryers and Deep Fryers, Induction Cooktops, Ovens, Range Hoods, Meat Grinders and Slicers, Blenders and more.
GenForce
GenForce is a leading manufacturer of Portable Generators, Inverters and Transformers. An Australian-born brand with a natural understanding of the present and elaborate energy demands of Aussies.
Euro-Grill
A leading manufacturer of Outdoor Cooking Equipment, Euro-Grill has captured the Australian Market through sleek designed Outdoor Kitchens, BBQs, Pizza Ovens, Grill Stands and Smokers.
Equipmed
Equipmed is a specialist producer of Mobility Products, manufacturing high quality Wheelchairs, Mobility Scooters, Rollators and Shower Stools.